2/27/2021 0 Comments Welcome to my blog!Welcome to my blog for Comstrat 563- Spring 2021 at WSU. In this blog I will be highlighting my semester long project. As a part of my project I have created a fictional Bakery, called Wholegrain Joy. Using this fictional company I have created a website, social media channels, and a social media marketing plan. Part 1 of this project was the proposal. This entailed coming up with an idea and a name (which was very fun) for the fictional company that I would be promoting. I love to bake naturally leavened sourdough bread so this seemed like a wonderful fictional company to use for my Comstrat 563 project. Part 2 was the development of the foundation, identity and audience for this fictional bakery. This section of the project included creating a unique logo (see above) with a font suite and a color palette, as well as performing a SWOT analysis, and determining the culture and tone of my new company. In addition, I set up business goals and objectives, core messaging and determined the key terms and phrases for SEO. Finally, I created a customer persona and a customer decision matrix to detail a hypothetical customer's purchasing process. Part 3 involved planning and setting up digital assets. Included was creating this Weebly website from scratch! In addition, I created a companion Facebook page, Instagram account and email. In order to track the success of my digital assets I added SEO on each page of my website and set up Google Analytics to monitor the traffic to my website. Check back soon to see what's new on my project! |
AuthorMy name is Rachel Wall, I am a gardener, a pet lover and a baker. Above all, I am a life long learner. I am currently a student at Washington State University, pursuing a Master's in Strategic Communications. ArchivesCategories |